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5 Things That SEMRush only will Provide SEO Advantage to Bloggers

One of the defining factors that SEMRush has over its other competitors is the amount of data it collects from Google domains. There are now over 140 databases which it uses to collect domain, backlink and keyword analytics for user use.

Another update in Dec 2016, SEMRush made clear that it is going to add regional databases of 89 countries. The current stats page of SEMRush says that it has collected 332 million keywords over 418 million domains.

The standing point is that all this data is relevant and useful in your on-site page optimization. If you have used Search Console tool of Google for your site, you might have seen, what queries you are ranking for and on what average level you are?

This comes from the data metrics Google collects when each visitor visits your site. SEMRush uses the same data from different domains to provide your relevant keyword research.

Using only Google database of United States, it collects over 120 million keywords from 53 million domains. For United Kingdom it is 20 million keywords and 26 million domains. When you research your competitors, this data will be populated as tables for the relevant toolkit.

Since Google has made mobile-first indexing its top priority in SEO signals, we need mobile search data also. For this SEMRush provides 17 databases for mobile search results.

Site Audit

This tool can be obtained under SEOToolkit. The main purpose of this tool is to do on-site optimization of your site. You just have to enter your domain name and click on “Start SiteAudit”. It will start crawling pages of your site and give you remarks on what to improve.

The number of posts that can be crawled depends on your SEMRush plan like Pro, Guru, Business etc. But in general the following things can be accomplished.

  • Check your site’s health with our SEO analysis tool
  • Prioritize SEO issues and decide what to fix first
  • Track SEO optimization progress
  • Find and fix hreflang mistakes
  • Ensure the security of your website with HTTPS checks
  • Detect all possible AMP implementation issues

Source :https://www.semrush.com/features/site-audit/

A total score is displayed which is kind of health score for the site. It is seen in blue, if your site follows the on-site guidelines generally accepted by the search engines. Also, the amount of errors, warnings, notices are also displayed.

Is your internal linking and https correct? You can see the further details about it on this page.

The following things like –

  • duplicate title tags
  • duplicate meta description
  • internal links are broken
  • pages returning 4xx status code
  • AMP related issues

can be seen here. You can take appropriate action based upon the recommendations the tool makes.

Backlink Audit

This tool makes sure that all the backlinks pointing to your site are not toxic. You can use the Google disavow tool to mark toxic links as unimportant. This will help you from Penguin kind of algorithm updates. You can disavow those links before Google penalizes you.

The following things can be done here –

  • Find all your backlinks using the Search Console integration
  • Discover and remove potentially dangerous backlinks
  • Send toxic backlinks to the Google Disavow tool
  • Keep your backlink profile clean with regular recrawls

You can connect your Search Console here to provide more data to SEMRush. You can access extra domain ideas which you would like to get SEO value, automatically disavow bad backlinks by marking them, export the list and many.

The main purpose of this backlink audit is to see how many domains pointing to your site are toxic, potentially toix and non-toxic.

Content Audit

According to a recent study, it is found that 37% of content marketers never finish a content audit. We take lot of pain to write unique and powerful content which satisfies the user needs. But we don’t pay much attention in updating it or finding loop holes in it.

The most important step in this process is to think about the business goals. You have to identify web pages on your domain which have high ranking potential in the top 5. Then you need to continuously update your content based on search queries from search console and check your rankings.

You can improve conversion rate of your sales based on the metric provided by SEMRush. These include user behavior, engagement, seo, sales metrics.

One cannot concentrate on the whole bunch of urls present in your website. For content audit you have to judiciously make a selection of pages of high value.

Then the number of shares, backlinks, avg. time on page, bounce rate, drill time, content length etc all come into picture.

Keyword Research

This is the heart of SEO campaign. Targeting the right keywords can build traffic to your sales conversions. Before you start your blog list down the keywords for which you are going to write awesome posts.

This tool in SEMRush provides the following features –

  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments

You get different metrics like volume, cpc, keyword difficulty score, phrase match, related keywords and many others.

Just enter the keyword in the keyword overview tool and the related, phrase keywords from other domains will be listed.

Note: But sometimes you get a message that no related information is found. Don’t be disheartened. This is a sad way of how SEMRush works.

But there is an alternative of finding your competitor keywords. Just enter the keyword in Google and from the list of URLs on the first page, select any of them. Then enter the URL in SEMRush’s Organic Research tool.

Under this category, you can find lot of other supported metrics.

  1. Keyword Magic Tool
  2. Keyword Difficulty
  3. Organic Traffic Insights

Keyword difficulty score is future expectancy metric which tells you whether you can rank easily on the first page of Google taking competition of the current domains into analysis.  You can read more about this metric relevance in this post.

Keyword Difficulty Authority : SEMRush vs Moz vs Ahrefs – How to Understand the Relevancy of their Score ?

The amount of traffic cost, traffic, keywords available in the SEMRush database are listed as overview.

Topic Research

This is available under the Content Marketing Toolkit. This is still in beta stage. Sometimes you have a writer’s block, such that you are missing ideas for your next great post. Since you have a niche blog, you cannot write anything you like.

But you have a few posts which are ranking high on Google for a particular keyword.

This tool helps content writers and SEO planners in doing content brainstorming sessions to come out with rhythmic keyword updates.

It can help do the following –

  • Quickly find the most popular subtopics and top-shared headlines around a topic
  • Location-specific content ideas
  • Discover the top questions people ask about a topic

You get help in the form of the following

  1. Content ideas
  2. Favorite ideas
  3. Trending subtopics

Conclusion

The list of SEMRush features in 2018 has changed a lot. It keeps updating its interface to suit the need of bloggers and learners. Each domain is different and the progress it needs depends upon your requirements.

SEMRush is a data-focused tool to provide you information about keywords, ranking, backlinks etc. But it is intelligent to suggest ideas like topic, phrase match keywords that could rank for your domain.

The price for the Pro plan is $99/month which is little costly. But keeping the amount of research support it gives, you can easily get back what you want. You can try this tool (https://www.semrush.com/sem/?ref=14348714) – *aff link –  if you want, with a 30 day refund deadline.

This is a guest post provided by Palla Sridhar. He is a father of twin daughters and blogging for 10 years. I write content for Microsoft, Health, SEO and WordPress niches. I am on Twitter @palla2009.

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