Picking a new host for your website can be a rewarding process. The company your business website is hosted with can make all the difference in how much traffic you receive and how fast your site loads and functions. There are some key tips to follow when picking a business hosting company and following them properly can give you the advantage when it comes to search engine results and overall performance. Read on to learn how to choose a website hosting company for your new business website and give your brand a head start on the web.
Finding the Right Type of Hosting
When looking for a new business website hosting company, you’ll encounter many types of web hosting. Some of the most popular web hosting setups include shared hosting, VPS hosting, cloud hosting, and dedicated server hosting. Knowing which format is most appropriate for your specific business will ensure your site loads properly and that you’re not overpaying for hosting services.
Shared hosting plans are common among hosting company offers. With a shared server, your website will sit adjacent to the websites of hundreds of other companies and individuals on a single physical server. This will help you reduce hosting overhead, as shared hosting plans are often relatively inexpensive.
Shared hosting does come with some drawbacks, however. Since shared servers utilize a single server for hundreds, or even thousands, of other websites, your site will be fighting for resources during peak traffic hours. This is especially true if one of the random sites on your server sees a sudden spike in traffic, as is often the case when posts and media content go viral or are shared across social media platforms.
Virtual Private Server (VPS) hosting is a form of website hosting that works well for most businesses. With a VPS you can avoid the drawbacks that come from shared hosting, such as problems with resources and blacklisted IP addresses, while retaining a low overall hosting cost. VPS hosting setups enable you to choose your operating system and configure your server with full administrator access.
Cloud hosting works well for many websites and generally doesn’t cost much more than shared hosting. With cloud hosting, your business’ website will be stored on a digital cloud server, often on a VPS-type system with your own virtual resources. Cloud servers sometimes allow you to choose your own operating system, much like a VPS. The potential drawbacks for cloud web hosting include fluctuations in monthly billing charges and complicated server configurations and pricing structures.
Dedicated servers for businesses are great because they allow you full access to a server’s physical resources like RAM, hard drive space, and CPU power. If you’re running a small to medium-sized new business then a dedicated server may be a bit much for you however, especially if the business is new. That’s because dedicated servers typically cost $150 per month or more. Fortunately, you can get most of the benefits of a dedicated server by using a VPS, or VPS-based cloud hosting company.
Looking for a Fast Hosting Environment
If you’re only going to look at one technical metric when purchasing your hosting package, it should be speed. Of course, it’s important to use a reliable hosting company with good reviews and customer service policies, but nothing about your host will affect more of your visitors than their connection speed. Look for hosts that offer fast connections and data transfer rates to make sure your website will load quickly when visited.
One way to know you’re getting a fast web host is to check if they use Solid State Drives (SSDs) for data storage. With a SSD, a server is able to call for information much quicker than it would be with a traditional platter-equipped hard drive. That’s because SSD technology uses chip-based technology without the need for slow-moving mechanical parts. Hosts that have upgraded to SSD-backed servers are certainly focused on speed and will give you an advantage in search engine results and visitor load times.
Finding a Secure Website Host for Business Websites
When you’re faced with several options for hosting your new business website, there’s a quick and easy way to decide which host you should choose. Look for a host among your considerations that allows for inexpensive or free SSL certificate installation.
If you’re planning to purchase an SSL certificate from a third-party provider then you’re likely going to be fine with any leading hosting company, but if you want to save $150 or so per year then you’ll need to find a host that accept Let’s Encrypt or another free certification system.
SSL certification is a must-have for business websites because they tell users that your website is secured against man in the middle attacks and other forms of data interception. In fact, if you don’t use SSL on your business site, many web browsers including Chrome and Firefox will warn users against entering any financial information on your forms, which could decrease your site’s sales and impede its overall utility. Many leading web hosts offer free installation for Let’s Encrypt and other SSL certifications, while others charge a small fee for such services.
Finding the right hosting company your new business website is imperative, and the task can be made simple by knowing what hosting features to look for. The first thing you’ll want to decide is which type of hosting platform you’ll need. If in doubt, you can’t go wrong with VPS or cloud hosting platforms. Among hosts with your preferred platform, you’ll want to choose a fast hosting company that uses SSD technology and other loading speed-focused software boosters. Lastly, check that any potential business website hosting company you select has a secure platform with an option to install free or paid SSL certifications.